5 Content Curation Tips For The Time-Strapped Entrepreneur

Your content strategy is a huge part of your business, no matter what industry you’re in. But while it’s important, it can also be time-consuming. Blogs, videos, landing pages — they all take a lot of planning in order to execute successfully.

The solution?

Steal other people’s good ideas by curating, not creating, content.

To help cut corners in a busy business, entrepreneurs need content curation to save precious time.

Content curation is simple, useful — and everyone does it. To help you streamline your content strategy, here are five content curation tips that you can start using today.

Be decisive and make a plan

Curating and sharing useful content is a tried-and-tested method for brands to fill their editorial calendars quickly and easily. But jumping in without a plan will just leave you lacking direction and, as a result, lacking the right sort of content too. In the long run, a couple of hours’ planning will save you time.

One of the most important aspects you must consider is how much content you want to curate, and how much you want to create yourself. Research by Curata discovered that top marketers used 65% original content alongside 35% curated content. So consider these three points:

  • What do you want to curate? (Formats, influencers, publications)
  • How much do you want to curate? (Quantity, frequency)
  • Which content platforms do you want to use?

A rough guide at this stage will suffice, providing some shape to your content curation strategy. Scope out what’s needed ahead of time to stop you from poorly executing campaigns.

Go visual with infographics and beyond

Infographics are a great way to quickly and easily create engaging content. They’re aesthetically pleasing, highly shareable, and comparatively easy to create as well.

In a report conducted by Infographics World, it was revealed that 84% of businesses that utilized infographics found them to be effective in their content strategy. The same report found that visuals helped improve retention rates by 400%. Finally, articles with imagery gain up to 94% more views.

Year on year, they continue to grow in popularity and contrary to what you may believe, you don’t need to be a graphic designer to make them. There are a number of free or affordable tools out there that let you create stunning visuals with ease. Such tools include Canva or Piktochart — free visual content creation tools that let users easily create graphs, charts, text overlays, and more.

Take interesting blogs, articles, stats and even stories, and turn them into super shareable graphics. No extra research required — just re-purposing data in a different format.

Use tools to cut content curation time in half

One of the most common complaints about content curation is that it simply takes too long. Between finding good resources and sifting through reams of content, it can be a time-consuming task.

But fortunately, there’s a huge number of tools available online to help you rapidly identify reliable sources, locate popular niches, and find out what your audience wants to read.

Often, one of the most challenging aspects of curating your content is simply hitting upon an idea that your readers will be interested in. Enter: EpicBeat — a free tool that helps users swiftly find high-performing content related to a particular keyword.

The search results include vital information about shares, engagements, backlinks, and so on, helping you come up with ideas for your content based on what’s already popular, as well as find the top news sources.

And if you end up using the same resources again and again, why not use news collation tool Headslinger? It offers a simple folder storage system so you can keep all your useful resources in a single place.

Offer a critique or opinion of existing content

If you put into effect a regular strategy that delivers useful content, then you’ll position your site as one of authority. As a result, your audience knows that they can come to you for actionable and knowledgeable content.

To capitalize on this (and easily curate some content into the bargain), provide an analysis of someone else’s content from within the same industry as you. Simply find a news story or opinion article that is associated with your industry, and offer your expert opinion on it.

As an example, let’s say that there a significant event related to your industry niche happens. It could be a buyout of another company, or a new product on the market. Whatever it is, curate short excerpts of that article and then provide your own expert evaluation of it.

And this doesn’t just help quickly provide you with some suitable content for your website’s blog. It also helps reinforce your brand as one of authority and value in your audience’s eyes, which will in turn help create repeat customers for your brand.

Get your audience to do the work for you

User generated content (UGC) is, put simply, content created for brands by their customers. It can take many forms, photos and videos to tweets and blogs. As long as it comes from your customers, it counts.

A particularly easy way to collate UGC is by launching a competition. Encourage your audience to take a photo of themselves using your product or service and tag it with a branded hashtag. The winner receives a prize, and you receive a wealth of content that you can curate and use in your next post.

You could even ask your audience to create more content, such as a short video or blog post explaining why they love your brand. Not only do you get plenty of great content for your strategy, but you also receive plenty of free publicity online.

This is a great idea if you’re running an Oberlo-integrated website. One of the problems with dropshipped products is that the photos are all the same, meaning brands have to take their own photos of their products. But by reaching out to your customers and getting them to provide snaps of themselves using your product, you can get some content for your blog and for your product pages as well.

A brand’s content strategy is an important marketing channel that deserves hard work and attention. But it’s okay to cut corners here and there. Use the five tips above to quickly curate some content to fill up your editorial calendar and give you some extra breathing space to focus on other aspects of your business.

Kayleigh Alexandra is freelance writer and content whizz from Micro Startups, an online resource sharing everything startup. From growth tips to business planning, Micro Startups has you covered. For all the latest news and insights, follow us on Twitter @getmicrostarted.

Leave a Comment

comments