The digital marketing world moves
at full speed, so trends and ideas come and go so rapidly that it’s impossible
to keep track. Some marketing trends are starting to lose their place in the
digitally developing world. To make sure that a campaign is successful,
marketers need to manage them based on conversions and, most importantly, ROI.

When it comes down to advertising
through digital channels, you don’t have to be good at everything. However, you
must know what to prioritize. In this article, we’ll focus on the anti-trends
of this year. It’s time to say good-bye right now.

Sorry, but there are only a few
months left in 2019. You must carefully think about the digital marketing trends
you still want to try. 

Drip Campaigns

If you pay a visit to the marketer’s tools wonderland,
you’re sure to find drip campaigns. It’s a way to spread the word about your
business by sending pre-written sets of messages to customers over time. Drip
emails aren’t the same thing as trigger emails. A drip email campaign implies
sending several promotional pieces, while a trigger email campaign consists of
only one email.

Drip email campaigns are fading fast and this doesn’t really
come as a surprise. Instead of relying on generic, impersonal communication,
you’re better off crafting personalized emails using content that is based on
the contact’s demographics, engagement levels, and consumer behavior.

If you have your mindset on using this form of advertising,
maybe you should think about copying HubSpot’s highly-converting sales email
drip campaign. You can engage your prospects better and create campaigns that
really work.

Well, let’s take a look at how the developer and marketer of
software products uses emails to convert prospects into customers. Below is a
drip campaign example:

URL: https://blog.close.com/hs-fs/hub/315483/file-2525873545-gif/email-drip-hs1.gif?width=621&name=email-drip-hs1.gif

The second paragraph is so interesting that you can barely
resist the temptation to sign up for their trial. However, just because drip
marketing works for HubSpot it doesn’t mean that it’ll work for you. We live in
a world of constant news updates, social streams, not to mention instant
gratification. It’s hard if not impossible to make your emails stand out in a cluttered inbox.
So, think about it.

Focusing on The Quantity of Content

Marketers spend more time on content creation than ever
before. The worst part is that they focus on quantity and not quality. They
strongly believe that it’s necessary to publish a lot and often. As you can
imagine, they’re mistaken.

More Isn’t Always Better

Quality is more important than quantity. You must spend
hours at an end researching and writing every blog post if you want the entire
Internet to notice it.

Audiences have become
more informed and sophisticated. We’re in the golden age of information and people
are smarter than ever. If you write terrible, horrible, bad content, you won’t
win them over
.” Mary J. Tellez, a founder of  TrustMyPaper

You’ve got no choice but to give them high-quality content.
But what does quality content even mean? It’s content that is informative,
entertaining, unique, and highly shareable. All of these attributes are
important.

Content Marketing Isn’t Working for You

Content marketing is the hottest digital marketing trend right
now. Everyone’s doing it, including Coca-Cola. While it’s true that many
companies have attained notable success in digital marketing, content marketing
doesn’t work for everyone.

You can create white papers, blog posts or surveys and still
don’t see any results. Put on your thinking hat. What are you doing wrong?
You’re giving away too much content that doesn’t rank on search engine results
or gets too many shares. 

Too Many Tweets

Twitter has made it possible to let loose, build strong
relationships, and optimize engagement. You’d be a fool not to incorporate
Twitter in your digital marketing strategy
. However, don’t
exaggerate. Tweeting too often won’t get you the desired results. You should
better reply to other people’s tweets and occasionally share industry news and
personal insights.

Most digital marketers start tweeting a few times a day and
gradually increase the volume. This volume shouldn’t exceed 12 tweets a day.
Too many tweets will do more harm than good. More precisely, they’ll scare off
your followers. Find the ideal frequency based on your industry, prospects, and
goals.

Brands have a tendency to overwhelm Twitter followers with
constant information. Make sure you don’t make the same mistake. If you find it
impossible to manage your Twitter feed, use a tool like Hootsuite. You can
publish posts for later and monitor what has been successfully viewed.

Pop-up Ads 

Contrary to popular belief, pop-up ads don’t transform
potential customers into buyers. Actually, they’re quite annoying. Why? Because
pop-ups come unannounced and they don’t ask for permission when taking over the
screen. Pop-up ads can negatively impact the user experience, which is why you
should stop using them.

Yes, these forms of online advertisements have been popular
for many years, but consumers have become sick and tired of them. There are
many reasons why you shouldn’t use pop-ups:

  1. They interrupt the reader
  2. They can cause lasting
    damage to your brand
  3. They’ll harm your SEO

Pop-up ads can be effective in small doses, but it’s best
not to use pop-ups at all given the negative feelings towards them. You should
look into incorporating a call-to-action on the webpage – in other words, draw
attention in a subtle way.

It’s important not to forget about the grammar of
interactivity. Make sure that you’re choosing the right words. There are many
helpful resources you can use to proofread your content. According to the
experts at GrabMyEssay,
you can’t convince people to read something you wrote or take some kind of
action if your content lacks poor grammar. 

Using Automated Social Media Posts

Have you ever stopped to think what social media is all
about? In case you were wondering, the purpose of social media is to promote
things that are important to you. People follow brands on social media because
they like the brand, want to be informed about special offers and promotions, and give brand feedback.

Most importantly, Internet users want
interesting/entertaining content that offers solutions. So, if you want to
build a positive relationship with the audience, you must take an active role
in posting and communicating with people. It’s not recommended to rely on
social media automation.

Robots lack human engagement. Even if you tweet in
real-time, it won’t make a difference. They can’t imitate humans, even if bots
can learn problem-solving. You won’t build a killer relationship with your
audience if you automate all of your social media posts.

Automated posting may save you a great deal of time, yet
it’s not reliable. Computerized responses don’t make a good impression on
customers. Actually, people feel that you don’t care about them enough
to reply to yourself.

Final Considerations 

Sometimes, it’s better to go against the trend. Some digital
marketing trends will soon lose their charm, while others will transform into
anti-trends. No risk is worth taking, particularly if this means losing
customers. The abovementioned practices are widely spread and talked about.
However, they’re nothing but myths.

BIO:

Nicole D.Garrison is a content
strategist, writer, and contributor at Studicus and BestEssayEducation and a
number of platforms for marketing specialists. She is a dedicated and
experienced author who pays particular attention to quality research. At her
free time, Nicole is a passionate runner and a curious beekeeper. Moreover, she
runs her own blog LiveInspiredMagazine.

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