Are You Running A Business Or Just A ‘Promotion’?

  • cash-chess

I read a sort of sad story the other day… This person in a group posted how they ran their first Facebook Ad… The ad was for a physical product… They got no sales… (I don’t know how long the ad ran, I’m assuming NOT VERY LONG, maybe a day, or a week tops)… Person is crushed… as we ALL would be, right? But then… then… here’s the kicker (sad part)… person says they need to get some cash rolling in… wait for it… SO THAT… they can re-design the packaging, get a cooler looking website, and better branding, etc. […]

All Marketing Is ‘Theory’ Until Tested

  • All Marketing Is ‘Theory’ Until Tested All Marketing Is ‘Theory’ Until Tested

    All Marketing Is ‘Theory’ Until Tested

Most Sunday afternoons I like to chill out and spend some time reading business books. Gots to keep the wheels a turnin’ and the iron sharpened, right? I almost always walk away with nuggets of wisdom that I immediately implement in my biz. Well a few Sundays ago I was in the middle of my page when it hit me… It was like wisdom from the heavens. I hopped up. Ran to my computer and started whittling away at my keyboard. (Picture rabid squirrel meets acorn after 40 day fast… yeah it was intense) Now before I get into all […]

Why following what the ‘big dogs’ are doing is costing you big time

  • DSC_0333

Every weekend Robin and I go out and have us a little ‘family flyin’ time’… I’m an avid RC airplane and helicopter enthusiast (well, I guess you could say full on fanatic) and we kind of make it a ‘family weekend’ thang. A few weekends ago we were out at the park flying when an incredibly valuable business lesson came out (I’ll dig into that in just a second)… …And it really got us talking about entrepreneurship and online business as a whole. You see almost every single client we work with 1-on-1 has the same issue when we start […]

10,621 (Raving) Facebook Fans In 15 Days

  • raving-facebook-fans
  • raving-facebook-fans

Here’s a cool story about how Robin and I built a fan page with over 10,000 raving fans in less than 15 days… One evening Robin and I are just chilling out on the couch watching our normal evening of shows and chit-chatting… Usually this chit-chatter leads into something about marketing (we can’t help it, we breathe this stuff)… Either a commercial pops on that is genius or we hear something that strikes a chord and… …BAM! We’re off to the races. Well on this particular evening something stuck out to the both of us, at the very same time. […]

The ‘Guru’ With An English Lit. Degree

  • The ‘Guru’ With An English Lit. Degree The ‘Guru’ With An English Lit. Degree

    The ‘Guru’ With An English Lit. Degree

Ever met someone with an English literature degree? If you did it probably wasn’t very memorable 🙂 Or worse… someone with a ‘Medieval English Literature’ degree? Who even knew that was something you went to college for, right? I mean 1000’s of dollars of year in education to major in… …Harry Potter? 🙂 Or become an expert in Beowulf? Funny thing is Robin has 2 cousins both studying abroad and majoring in each of the above. And it got us talking about this in light of the coaching industry. You see the 2 degrees above are really only good for […]

Robin & Mike Pisciotta Google Hangout On ‘Hangouts With Marketers’

Front-End Funnel Strategies on Hangouts That Convert with Jon Schumacher + Michael Bloom >> In this hangout we share: Why we’re so passionate about list building Why yoga pants should have a lot to do with your biz goals, haha 🙂 3 simple steps to building a list building machine What tools we use the most And some Q&A

Mike & Robin Pisciotta Interviewed On ‘Kingdom Driven Entrepreneurs’ Podcast

  • Mike & Robin Pisciotta Interviewed On ‘Kingdom Driven Entrepreneurs’ Podcast Mike & Robin Pisciotta Interviewed On ‘Kingdom Driven Entrepreneurs’ Podcast

    Mike & Robin Pisciotta Interviewed On ‘Kingdom Driven Entrepreneurs’ Podcast

PART 1 – A Faith-Filled Entrepreneurial Journey with Robin and Mike Pisciotta        In PART 1 of this podcast we share: Robin’s former job on the radio + how we met Background story of how we got started doing what we’re doing How we “funded our dream” Our journey filled with tons of lows, hard life circumstances and how we approached it during times that were scary as crap for us Our point of view on the whole “faith and business” stuff 🙂 The big passion inside us of what ways we love to give back   PART 2 – […]

The Power Of Being ‘Single Focused’

  • The Power Of Being ‘Single Focused’ The Power Of Being ‘Single Focused’

    The Power Of Being ‘Single Focused’

Football and business. Robin and I watch this cool show called ‘A Football Life’.   (stay with me here ladies. There’s tons of value even if you hate football 🙂 )   The show takes you behind the scenes and beyond the playing field of some of the top and most legendary football players of all time.   What makes this show so great is that it really isn’t about football. The show focuses on life lessons.   Sometimes you’ll cry.   Sometimes you’ll laugh.   But you’ll always walk away with something valuable and inspirational.   We recently watched an episode that spoke a valuable business […]

Money Is Attracted To Speed

  • Money Is Attracted To Speed Money Is Attracted To Speed

    Money Is Attracted To Speed

“Money is attracted to speed” I gotta tell you a story about what happened recently (and give you a little butt-kicking out of love, haha)…  Couple weeks ago we did double VIP Intense Strategy Planning Days with a client. So not sure if you know what a “VIP Day” is… but basically we spend 6 hours of intense, focused, hardcore strategizing your marketing and revenue paths for your business. We either give you your first plan, or we revamp what you have going on and optimize the crap out of it so that you can keep doing EXACTLY what you’re […]

What Selling ‘Male Enhancement’ Pills Taught Us About Leverage & Freedom

  • What Selling ‘Male Enhancement’ Pills Taught Us About Leverage & Freedom What Selling ‘Male Enhancement’ Pills Taught Us About Leverage & Freedom

    What Selling ‘Male Enhancement’ Pills Taught Us About Leverage & Freedom

Back in the days while Robin and I were ‘finding our way’ and getting our biz off the ground we did some very interesting stuff…  Some of you may already know how we sold trash on Craigslist…  Yup, straight up trash ya’ll. We actually had a ton of fun doing it.  We were young, care free and just downright willing to do whatever it took to ‘fund our dream’.  And sometimes it takes some good ol’ trash selling yo. 🙂  We did whatever it took to avoid workin’ for ‘the man’… Funny thing is that although we did everything we […]

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