This brand is so ‘arrogant’… (The Psychology of REAL Branding)

  • This brand is so ‘arrogant’… (The Psychology of REAL Branding) This brand is so ‘arrogant’… (The Psychology of REAL Branding)

    This brand is so ‘arrogant’… (The Psychology of REAL Branding)

A few weeks back Robin and I were in San Diego for business and pleasure.  And let me tell ya’ San Diego is absolutely beautiful amigo…  Being the craft beer connoisseur I am (Robin says ‘beer snob’ but whatever 🙂 )…  I just had to visit the ‘Stone Brewing Company’. So we decided to make a whole day of it.  Robin’s actually a very good sport and genuinely enjoys many of my ‘man’ things with me.  So we follow the GPS exactly.  We arrive at the location.  But to our surprise there is no sign.  No logo.  Nothing at all […]

Mike & Robin Pisciotta Interview on Happy In Business Podcast

  • Mike & Robin Pisciotta Interview on Happy In Business Podcast Mike & Robin Pisciotta Interview on Happy In Business Podcast

    Mike & Robin Pisciotta Interview on Happy In Business Podcast

                  Listen in on this episode as Therese chats with Robin & Mike Pisciotta about. . . 3 Leverage points to look at for your business. Strategy for being successful. How to build authority as well as a following.  

Are you relying on ‘hope marketing’?

  • Are you relying on ‘hope marketing’? Are you relying on ‘hope marketing’?

    Are you relying on ‘hope marketing’?

A few weeks back I sent out a message about ‘client attraction’ which lead me into an interesting  convo over on Facebook… If you haven’t noticed we happen to spend A LOT of time on Facebook.  Why?  Because it works. Facebook is hands down our number one source of leads and new business.  In fact, in the last 7 days alone we’ve done $7250 in sales just off Facebook.  So yeah, it works. Any-hoodle. Back on track now. 🙂 The convo on Facebook started when I saw someone post in a group about one of those ‘like exchange’ thingees…  You […]

The Exact Opposite Of ‘Client Attraction’

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Just the other day I get a little ding on my computer while working on some stuff… {A little disclaimer here} This post is not for the willy-nilly, faint of heart or easily offended. What I’m sharing is just a good ‘ol kick in the marketing pants (sometimes we all need that)… So be ready for some brutal honesty and a bit of ‘hard truth’… Ya ready? Ok cool… Now the ding was a private message on Facebook from someone who I don’t know at all… Which isn’t always bad… we LOVE meeting new folks… Anyways… The message went like […]

Mike & Robin Pisciotta Interview on Power Up For Profits

  • Mike & Robin Pisciotta Interview on Power Up For Profits Mike & Robin Pisciotta Interview on Power Up For Profits

    Mike & Robin Pisciotta Interview on Power Up For Profits

  Top 3 Tips We share: Start immediately to get leverage for your time and efforts Pre-qualify and disqualify Learn and understand marketing

By |December 15th, 2014|Podcast Interviews|

Robin & Mike Pisciotta Marketing Mentors on the Coachzing Podcast

  • Robin & Mike Pisciotta Marketing Mentors on the Coachzing Podcast Robin & Mike Pisciotta Marketing Mentors on the Coachzing Podcast

    Robin & Mike Pisciotta Marketing Mentors on the Coachzing Podcast

Robin & Mike Pisciotta Marketing Mentors on the Coachzing Podcast In This Podcast We share: How to create content that creates true freedom and leverage in your business Secret gems that helped catapult us quickly us online How to build INTENSE connection with your tribe A KEY mindset shift that you must make to create compelling content that builds your biz A Few Tips We Share: If nobody hates you, then nobody loves you (if you know us then you know just much we believe this) Why you MUST create content that polarizes your audience Give yourself the freedom to […]

By |November 17th, 2014|Podcast Interviews|

Robin & Mike Pisciotta Marketing Mentors on the Entrepreneur Unleashed Podcast

  • Robin & Mike Pisciotta Marketing Mentors on the Entrepreneur Unleashed Podcast Robin & Mike Pisciotta Marketing Mentors on the Entrepreneur Unleashed Podcast

    Robin & Mike Pisciotta Marketing Mentors on the Entrepreneur Unleashed Podcast

Robin & Mike Pisciotta Marketing Mentors on the Entrepreneur Unleashed Podcast What Inspired Us: Mike and Robin were tired of working for ‘the man’ trading dollars for hours and ventured out to leverage online marketing to build a scalable buziness that provided freedom. Challenge We Faced: After leaving their corporate job on a journey for freedom, they found themselves trapped in another job, one they had created for themselves, as they provided one-to-one done for you marketing services. This experience taught them the value of online marketing as they created leverage using a one-to-many model in their business. What We […]

By |November 17th, 2014|Podcast Interviews|

Why There’s More To Client Attraction Than Just ‘Strategy’

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If you’ve been around Robin and I for any length of time I’m sure you’ve heard us talk, write, speak or even rant about how you should not ONLY be ‘qualifying’ prospects (heck everyone knows that right?) but even further you should be actively, purposefully and effectively DISQUALIFYING prospects as well. If you find yourself on sales calls where the person just wants to pick your brain, doesn’t have enough money, has no clue what you do or how you can help them, isn’t ready to take the next step or a million other things then this right here is […]

The Simple Principle To Increasing Conversions With Ease

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  • cta-mistake
  • MYP_FreebieBookAd-Ultimate

Conversion. It’s the lifeblood of our online business. We need it to survive. Robin and I talk a lot about ‘CCD’ or conversion centered design. So today I want to pull out one of the key principles behind conversion centered design and lay it out for ya. Ya dig? Alright cool. At the very heart of great (and increasing) conversion rates is one simple principle. Clarity. Ahhhhh… it’s oh so simple. 🙂 Buuuutttt… Miss this and your landing pages will attract leads and sales like a deserted island in the far Pacific. 🙂 So often we look at or review […]

#1 Email Marketing Cash Injection Formula

  • #1 Email Marketing Cash Injection Formula #1 Email Marketing Cash Injection Formula

    #1 Email Marketing Cash Injection Formula

Email marketing… Does it work? Are people still using this effectively? Maybe you’ve thought these same things and I can tell you, as I have in the past so often, that YES email marketing not only works but it is one of the most effective and powerful tools in your ‘marketing arsenal’. We’ve been going in-depth on this very topic A LOT over in our Marketing Mega Minds Facebook group (if you’re not yet a member you might wanna hop on over and join… it’s totally free) So what I want to show you in this blog is the {EASIEST […]

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