Client Attraction & Conversions

Why There’s More To Client Attraction Than Just ‘Strategy’

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If you’ve been around Robin and I for any length of time I’m sure you’ve heard us talk, write, speak or even rant about how you should not ONLY be ‘qualifying’ prospects (heck everyone knows that right?) but even further you should be actively, purposefully and effectively DISQUALIFYING prospects as well. If you find yourself on sales calls where the person just wants to pick your brain, doesn’t have enough money, has no clue what you do or how you can help them, isn’t ready to take the next step or a million other things then this right here is […]

The Simple Principle To Increasing Conversions With Ease

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Conversion. It’s the lifeblood of our online business. We need it to survive. Robin and I talk a lot about ‘CCD’ or conversion centered design. So today I want to pull out one of the key principles behind conversion centered design and lay it out for ya. Ya dig? Alright cool. At the very heart of great (and increasing) conversion rates is one simple principle. Clarity. Ahhhhh… it’s oh so simple. 🙂 Buuuutttt… Miss this and your landing pages will attract leads and sales like a deserted island in the far Pacific. 🙂 So often we look at or review […]

The Most Forgotten Ingredient of a Perfect Marketing Campaign

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Most folks spend tons of time on marketing… it’s the lifeblood of your business…But what’s ironic is that most folks are leaving out the most vital ingredient… Why would you want to do all that ‘work’… and then leave out something so important?  Here’s the thing.  Your marketing campaigns aren’t isolated.  What I mean by that is… If you’re selling something online… or you’re trying to get people signed up for a webinar, a teleclass or a workshop… or if you’re trying to fill a live event… your ‘marketing’ doesn’t all sit in ONE PLACE, does it?  I sure as […]

The #1 Reason People Aren’t Making Money Online…

  • The #1 Reason People Aren’t Making Money Online… The #1 Reason People Aren’t Making Money Online…

    The #1 Reason People Aren’t Making Money Online…

Wow! I bet that title grabbed your attention and sparked some curiosity, right? Reason being… We all want the secret sauce to ‘making money online’ and some of us go from one ‘guru’ to the next and one product to the next ever chasing this secret sauce but in all reality the answer is right there in front of you. In order to make money online you MUST have clearly defined offerings. When I say clearly defined, I mean crystal clear. Your products and services must be on point, and well-defined so that visitors to your website, Facebook page or […]

Why ‘Ego-Centric’ Marketing May Be Sabotaging Your Efforts

  • Why ‘Ego-Centric’ Marketing May Be Sabotaging Your Efforts Why ‘Ego-Centric’ Marketing May Be Sabotaging Your Efforts

    Why ‘Ego-Centric’ Marketing May Be Sabotaging Your Efforts

Is your marketing you-centered? Huh?  What does that mean exactly? Last week I shared about your ‘about page’ and how changing the perspective of your page from about YOU to about THEM will transform that boring page into a conversion hot-spot and I wanted to build upon that premise a bit here. Unfortunately most small businesses and entrepreneurs ARE self-centered in their marketing.  It seems like they’re approaching marketing like a bad selfie. 🙂  “Hey, look at me… Here’s a pointless picture of ME taking a pointless picture of MYSELF that YOU don’t care about” :). Home pages look like […]

Transforming Your ‘About Page’ Into A Conversion Hot Spot

  • Transforming Your ‘About Page’ Into A Conversion Hot Spot Transforming Your ‘About Page’ Into A Conversion Hot Spot

    Transforming Your ‘About Page’ Into A Conversion Hot Spot

Whether you call it your ‘about us’ page your ‘about’ page or ‘meet the team’ (everyone has a different name), this can be one of the most important pages on your website.  Yes, important.  Really important! Visitors to your website tend to head over there almost immediately after coming into contact with your home page or your blog because, well, people are nosy. 🙂  That inner compulsion to learn some ‘insider’ info about these folks drives the visitor to take a peek, if you will.  So what are you doing to make this area of your site a ‘conversion-friendly’ hub? […]

Top 3 Lead Generation Tips You Can Deploy Right Now

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    Top 3 Lead Generation Tips You Can Deploy Right Now

One of the things Robin and I hear all the time, from our private clients, Game Changer students and in our Marketing Mega Minds Facebook group is; “How do I generate more leads, more consistently?”  Have you ever thought that?  I mean, you’ve got your freebie, you’re out there on social media, you’re schmoozing it up at network events but it seems like a feast or famine endeavor, right? Lead generation shouldn’t be so hard and time consuming! Because we hear this so often and it seems like something almost everyone needs and wants to get better at we decided […]

#1 Way To Creating A Juicy Lead Magnet Your Prospects Will Drool Over

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Effective marketing and online marketing is all about ‘creating a perception’ in the minds of your potential customers.  Remember marketing is NOT sales and vice versa.  Now along with this perception created a desire to know ‘more’ should be created.  Effective brands and companies have the ability to ‘fascinate’ their followers and customers.  They keep them captivated.  Applying this to your lead magnet will revolutionize your lead generating abilities. Look at Apple for example.  Have you ever wondered why people will sleep in front of a Best Buy just to get an over-priced iPhone they can get in 2 weeks […]

How Over-Delivering Is Your Real ‘Client Attraction’ Magnet

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Has this ever happened to you?  You hear about this great new restaurant in town that everyone is raving about.  You book a reservation.  You get all dressed up and head out.  You sit down and order with a great anticipation.  But what happens?  The food is ok.  The service was really just alright. It happens all too often that your experience was really just average.  It was mediocre and regular.  It wasn’t necessarily a ‘bad’ experience but it definitely wasn’t a ‘wow’ experience. Unfortunately, it’s all too common for customers to just have their need met, but nothing more.  […]

How The Power Of Listening Can Increase Online Conversions By Over 50%

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I was sitting here pondering what to share this week and what exactly to blog about (I’m sure you’ve never been there before, you content creating machine, you :)) and well I started really thinking a lot about our latest launch of our Marketing Game Changer program.  We’ve been pouring in so much over the last few weeks getting the page ready, preparing the webinar, answering questions and getting the program ready to completely over deliver and the one thing I noticed as a thread running throughout all we’ve been doing is; listening.  Everyone step we make, every sentence we […]

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