Client Attraction & Conversions

Since When Does Social Media ‘Engagement’ Pay Your Bills?

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I can’t tell you how many times I read or hear something about Facebook marketing or social media marketing and all I tend to hear is that it is all about ‘creating engagement’.  I’m sure you’ve read enough blogs or watched enough webinars that said this to know what I’m talking about here, right?  And well I’m kind of sick of hearing this and you should be too!  The last time I checked my bank won’t allow me to write a check for ‘engagement’.  Nope!  It has to be in dollars.  So why are so many entrepreneurs being told that […]

3 Surefire Ways to Add 100 New Sign Ups To Your List This Week!

  • 3 Surefire Ways to Add 100 New Sign Ups To Your List This Week! 3 Surefire Ways to Add 100 New Sign Ups To Your List This Week!

    3 Surefire Ways to Add 100 New Sign Ups To Your List This Week!

List building… ahhhhhh… we hear it every day… we know the value… we know that it is one of the most important efforts an entrepreneur can do to grow their business and increase their reach yet sometimes it seems more challenging than shooting a penny with a sniper rifle from 500 yards. Yup, we’ve all heard the popular business phrase, “the money is in the list”, right?  I know preaching to the choir here… but what if you’ve reached a plateau where adding new subscribers is like pulling teeth?  What the heck do you do? Don’t worry, we’ve got some […]

Has Your Website Been More Of A Deadweight Than An Asset?

  • Has Your Website Been More Of A Deadweight Than An Asset? Has Your Website Been More Of A Deadweight Than An Asset?

    Has Your Website Been More Of A Deadweight Than An Asset?

Who Does Your Website Speak To? Have you ever asked yourself that question?  Have you ever gone to your website and looked at it through the eyes of a potential visitor?  I think you’d be amazed to learn that this is a question that most entrepreneurs never even thought of.  I mean you hired a “web guy” who knows this stuff, right?  A very big WRONG!  Most web designers are just that; designers NOT online marketers.  And now you’ve spend hundreds or more often thousands of dollars on a website and yet it hasn’t even made back what you spent […]

What childbirth, beer and Louis Pasteur can teach us about online marketing…

  • What childbirth, beer and Louis Pasteur can teach us about online marketing… What childbirth, beer and Louis Pasteur can teach us about online marketing…

    What childbirth, beer and Louis Pasteur can teach us about online marketing…

Childbirth, Beer, Louis Pasteur & Online Marketing Every day we are hearing more and more about how marketing and online marketing are changing and you may be thinking, “Oh great another blog about ‘engagement” but I promise you I will NOT bore you with any marketing ‘jargon’ or passed around fluff.  What I do want to share is that although we are inundated daily with the truth that things are definitely changing and if we are to survive in business we better make some shifts as well I am still seeing so many businesses and entrepreneurs clinging to the ‘old […]

A WILD TWIST on Permission-Based Marketing that Will Drastically Improve Your Biz

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I’m sure you’ve heard the term permission-based marketing and you know that the ‘normal’ definition of permission based marketing is “The practice of sending marketing communications only to recipients who have given their consent to receive them” … but today’s article isn’t going to be about something that boring, haha 🙂 I wanted to take that term and put a fun little twist on it to make it mean something much deeper, much more powerful, and to mean something so impactful that it could very well change the way you do business forever.  Curious?   I’ll start out the life-changing, […]

Why Your Website Copy Matters MORE Than Anything Else

  • Why Your Website Copy Matters MORE Than Anything Else Why Your Website Copy Matters MORE Than Anything Else

    Why Your Website Copy Matters MORE Than Anything Else

Ever been to a website, sales page or opt-in page and thought, “Man, that sounds amazing” or felt like everything you were reading was speaking right to you and your situation?  Almost as if the content was just jumping off the page and compelling you to take action?  I’ve heard it said often lately that “Content is King” and if that is so then “Copy” is definitely Queen and I might be willing to say it has a close bid for that “Kingly” spot.  So what this really means is that your website’s conversion strategy (if you have one in […]

Having Cojones: How To Turn Followers Into Fanatics

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Ever Wonder How To Create Fanatics Instead of Just Names on Your List? The other day during one of our Marketing Game-Changer training calls one of the students asked me, “How do I create fanatics around my brand, business or movement?”  Great question, right?  Do you use Social Media?  Is it simply ‘online marketing’? Do I need a ‘secret formula’?  These are probably questions you’ve thought or wondered to yourself a few times.  Well the answer was actually pretty simple. Have a pair! What?  Did he just say that? Sure did!  And that’s exactly what I told our student. The […]

The Real Secret to ‘Not Sounding Salesy’

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When you are a purposeful entrepreneur, you do what you love, you help people, you empower folks, you inspire… and you typically hate selling. Everyone has taken notice that people are digging deeper in life and business and that a major challenge facing women in business is that you need to be able to make money, but you really don’t like the feeling you get when selling.  It makes you feel icky, yucko, gross, disgusting and just plain ewwww, right? So there’s been a lot of hype going around about ‘authentic marketing’ and people offering training that is teaching you […]

Testing Your Way To Profits:

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Online Marketing Testing to Increase Profitability In terms of online business, there are two types of comparative testing that you can apply to the pages of your site, A/B, split or back-to-back testing as against multivariate testing. The first of these is obviously relatively straightforward and basic, as you are testing one version of your webpage against another on which very few , or often, only one change has been made. Multivariate testing, on the other hand, means that you are testing several variables at the same time, which obviously means that the analysis of any results that you obtain […]

3 Simple Tips To Help You Get and Keep New Clients

  • 3 Simple Tips To Help You Get and Keep New Clients 3 Simple Tips To Help You Get and Keep New Clients

    3 Simple Tips To Help You Get and Keep New Clients

While connecting and engaging on LinkedIn today I ran across a very interesting question that got the gears turning; “How do we find that first client/contract? What is the best method to approach companies in order to sell our expertise in BI consulting? Cold calling, networking, advertising in IT presses?” How many businesses are starting up and getting into the marketplace today without really knowing how to get and keep new customers? I shared just a few poignant insights below: Connection, Connection, Connection!! First and foremost people and businesses do business with people they know, like and trust!! Developing this […]

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