Content Marketing & Blogging

Content Marketing Tips To Attract More Clients

  • Content Marketing Tips To Attract More Clients Content Marketing Tips To Attract More Clients

    Content Marketing Tips To Attract More Clients

We get a lot of questions about content marketing… How do I write content for my email marketing? What particular thing should be in my content to increase engagement? What kind of content marketing makes money? Is there a difference? Or is all content equal? A lot of gurus out there reach the “just give” approach, and that advice is so generic and wide-sweeping that makes it hard to put into practice. “Just Be Giving” is not exactly an actionable tip to content marketing. What does “just give” look like? The truth is that most gurus give that fluffy advice […]

I Got… 99 Problems But ‘Search’ (Engines) Ain’t One?

  • bad-seo-tactics

SEO… SEM… and whatever other anagram you want to use… You know the industry with a million ‘Gurus’ promising you the ever coveted ‘Number 1 ranking’ on Google (but very rarely deliver). And ya know for years Robin and I looked at this ‘service’, heard from clients who wondered why folks ever bought into it.  I also find that the one question very few businesses answer, in their hot pursuit of #1 rankings, is “What are you going to do once you get there?” At best these businesses who paid their way to top found themselves just increasing their bounce […]

Is Email Marketing Dead?

  • Is Email Marketing Dead? Is Email Marketing Dead?

    Is Email Marketing Dead?

In the day and age of Facebook, Twitter and LinkedIn it seems the idea of email marketing is a thing of the past. Many entrepreneurs have come to believe that they only need to utilize social media to grow their business while ignoring email. And the truth is, that has never been more wrong. In fact, email marketing is hotter than ever. Here are a few facts about email marketing that may surprise you: 91% of consumers check their email daily (ExactTarget). 74% of consumers prefer to receive commercial communications via email (Merkle). The average clickthrough rate for B2B marketing […]

Content Marketing or Content Artistry

  • Content Marketing or Content Artistry Content Marketing or Content Artistry

    Content Marketing or Content Artistry

We’ve all the heard the phrase ‘content marketing’, right?  Probably more often than we want to hear it, I’m sure.  Now many of you reading this may not think much about content marketing or even consider yourself to be a ‘content marketer’ but I have news for you.  If you blog.  You’re a content marketer.  If you have a Facebook page that you use for business.  You’re a content marketer.  If you use Pinterest to share your products and services.  Then you’re a content marketer.  I shared something in a post in 2013 that I learned from an early mentor […]

Planning Your 2014 Content Marketing Strategy

  • Planning Your 2014 Content Marketing Strategy Planning Your 2014 Content Marketing Strategy

    Planning Your 2014 Content Marketing Strategy

As we wrap up 2013 and welcome 2014 I want to ask you a serious question.  Of all the content you created and published in 2013 how much of it was ‘strategically planned’?  A lot? A little?  All? Or maybe none?  Whatever your answer is, don’t worry, that’s the beauty of a new year.  A new beginning and a new chance to improve and do things a little better than the year before, right? As Robin and I plan for 2014 one of the most important things we are looking at and strategizing around is our content marketing strategy.  We […]

Are You Operating With The ‘Art Of Anticipation’?

  • Are You Operating With The ‘Art Of Anticipation’? Are You Operating With The ‘Art Of Anticipation’?

    Are You Operating With The ‘Art Of Anticipation’?

Have you ever wondered why some business seem to have the whole ‘client attraction’ thing down to a science?  Like people just seem to drool over them and fall in love with everything they say and do?  Why is this?  There are actually several factors that fit into this and help catapult these businesses to ‘stardom’ among their audience and fan base and today I want to share a little about one of the most important pieces of this whole ‘client attraction’ chemistry.  Anticipation. I remember early on when Robin (my wife) and I were still courting, one of the […]

How to Setup Google Authorship on Your Website and Blog

  • How to Setup Google Authorship on Your Website and Blog How to Setup Google Authorship on Your Website and Blog

    How to Setup Google Authorship on Your Website and Blog

The ways people search and the results provided by search engines are taking on a much more personal and social aspect.  Google has already implemented several new “social search” elements including a +1 button allowing visitors to publicly recommend a page or post and now, recently, they have implemented Google Verified Authorship or AuthorRank, as they call it.  All of these new implementations come as Google is continuously seeking to improve the searcher’s results with relevant content and more social experience.  Adding these social aspects brings real, human factors into the ranking of certain pieces and types of content.  As […]

8 Tips to Get Your Blogging Groove Back

  • bored-blogging
  • bored-with-blogging

Have you fizzled out on blogging?  Bored and uninspired?   Don’t want to burst your bubble in the opening line, buuuuuut… Chances are that if you’re bored with blogging, then you’re boring the heck out of your readers too.  If you don’t feel passionate about what you’re blogging, then it’s a pretty safe bet that your articles aren’t very interesting.  If you’re just blogging for the sake of blogging and plopping out stale crap just because you’re supposed to, it’s not doing anyone a service (you or your readers).     So to help you get out of that funk, […]

Why Your Website Copy Matters MORE Than Anything Else

  • Why Your Website Copy Matters MORE Than Anything Else Why Your Website Copy Matters MORE Than Anything Else

    Why Your Website Copy Matters MORE Than Anything Else

Ever been to a website, sales page or opt-in page and thought, “Man, that sounds amazing” or felt like everything you were reading was speaking right to you and your situation?  Almost as if the content was just jumping off the page and compelling you to take action?  I’ve heard it said often lately that “Content is King” and if that is so then “Copy” is definitely Queen and I might be willing to say it has a close bid for that “Kingly” spot.  So what this really means is that your website’s conversion strategy (if you have one in […]

Why There’s More To Content Marketing Than Just Content

  • internet-marketing-donts
  • content-marketing-highlight

Content Marketing… Social Sharing… And How It Will Actually Work FOR Your Business! Almost every one of us who have and run an online business have seen the ever popular “content marketing” buzz going around, right?  But what does it really mean, why does it matter for you and most importantly what should you NOT do.  Great questions. Many of us have seen the Google + button and the “Search Plus Your World” stuff on Google, right?  So how does it really affect your website?  If you’ve been following us for any time now you know that we’re totally against […]

As Seen In