Copy & Persuation Techniques

All Marketing Is ‘Theory’ Until Tested

  • All Marketing Is ‘Theory’ Until Tested All Marketing Is ‘Theory’ Until Tested

    All Marketing Is ‘Theory’ Until Tested

Most Sunday afternoons I like to chill out and spend some time reading business books. Gots to keep the wheels a turnin’ and the iron sharpened, right? I almost always walk away with nuggets of wisdom that I immediately implement in my biz. Well a few Sundays ago I was in the middle of my page when it hit me… It was like wisdom from the heavens. I hopped up. Ran to my computer and started whittling away at my keyboard. (Picture rabid squirrel meets acorn after 40 day fast… yeah it was intense) Now before I get into all […]

Top 4 Ways To Get Golden Copy Nuggets Right Out Of The Mouth Of Your Audience

  • Top 4 Ways To Get Golden Copy Nuggets Right Out Of The Mouth Of Your Audience Top 4 Ways To Get Golden Copy Nuggets Right Out Of The Mouth Of Your Audience

    Top 4 Ways To Get Golden Copy Nuggets Right Out Of The Mouth Of Your Audience

Ever sat down to write copy and felt completely blank? We all have, right? Copy writing can be frustrating, draining and even highly annoying at times. Trust me. I know. So Robin and I broke down the top 4, easiest ways that we get copy nuggets right out of the mouth of our target market. Genius, right? I thought you would think so. 🙂 Soooo… Here are some ways to get copy nuggets and learn what words and phrases your target market are really saying out of their own mouths: Copy Writing Tip #1 Talk to people. Get out there […]

What One Landscaper Taught Me About Online Conversion

  • What One Landscaper Taught Me About Online Conversion What One Landscaper Taught Me About Online Conversion

    What One Landscaper Taught Me About Online Conversion

My wife Robin and I drive out to the west coast of Florida often to visit my parents (north of Tampa) and during one of these trips I noticed a sign in front of a small farm that stuck out to me a lot.  The sign was spray painted, simple and basic but it taught me a lot about online marketing and online conversion optimization. On the side of the road, in front of this small farm-like area the sign said, “Landscaping Rocks”.  That was it, no price, nothing else.  Now the thing that really stuck out to me was […]

Email Subject Lines That Are Sure To Amuse The Toughest Crowd… And Get OPENED

  • Email Subject Lines That Are Sure To Amuse The Toughest Crowd… And Get OPENED Email Subject Lines That Are Sure To Amuse The Toughest Crowd… And Get OPENED

    Email Subject Lines That Are Sure To Amuse The Toughest Crowd… And Get OPENED

Email subject lines… sounds like it’s going to be a super ‘sexy’ blog, huh?  Joking aside email subject lines are like the holy grail of high open rates.  Your audience, even though they willfully subscribed, are very busy… and very hard to please.  The subject line is like the ‘inbox gatekeeper’… if it’s good, you’re in… if it sucks, no dice.  Think of them like one of those stout, Buckingham Palace guards holding down the fort.  Bad subject line means ‘no entry’ amigo. 🙂 I’m certain we’ve all received an email with a bad subject line or one of those […]

Emotion, Confusion & Online Marketing

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‘Positive Confusion’ And Its Marketing Power No matter where you may stand on the use of emotion in marketing the fact still remains that humans are emotional creatures and many of the decisions we make are based on emotion.  We may try to argue this away, rationalize it or even deny it but the facts are the facts.  We tend to buy based on emotion FIRST and then justify it with reason later.  This is just the way we are wired.  Very often when our brain says we want something we tend to then look for reasons to justify that […]

Why Your Website Copy Matters MORE Than Anything Else

  • Why Your Website Copy Matters MORE Than Anything Else Why Your Website Copy Matters MORE Than Anything Else

    Why Your Website Copy Matters MORE Than Anything Else

Ever been to a website, sales page or opt-in page and thought, “Man, that sounds amazing” or felt like everything you were reading was speaking right to you and your situation?  Almost as if the content was just jumping off the page and compelling you to take action?  I’ve heard it said often lately that “Content is King” and if that is so then “Copy” is definitely Queen and I might be willing to say it has a close bid for that “Kingly” spot.  So what this really means is that your website’s conversion strategy (if you have one in […]

The Real Secret to ‘Not Sounding Salesy’

  • dont be salesy - powerful words for copy that sells
  • Robin-Pisciotta-Lisa-Sasevich-Marketing-Sales-Beasts

When you are a purposeful entrepreneur, you do what you love, you help people, you empower folks, you inspire… and you typically hate selling. Everyone has taken notice that people are digging deeper in life and business and that a major challenge facing women in business is that you need to be able to make money, but you really don’t like the feeling you get when selling.  It makes you feel icky, yucko, gross, disgusting and just plain ewwww, right? So there’s been a lot of hype going around about ‘authentic marketing’ and people offering training that is teaching you […]

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