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List Building & Lead Generation

List Building & Email Marketing BBQ

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After much deliberation and discussion between Robin and I on the subject of list building we decided that we absolutely had to do a full on ‘list building & email marketing BBQ’. What the heck is that, right? Have you ever heard of the term ‘sacred cow’? Wikipedia defines this as: A figurative sacred cow is something that is considered immune from question or criticism, especially unreasonably – so basically this is an idea or thought that never gets questioned or tested. So being the ‘against the grainers’ that we are, we wanted to add a little flair to the […]

The #1 Reason People Aren’t Making Money Online…

  • The #1 Reason People Aren’t Making Money Online… The #1 Reason People Aren’t Making Money Online…

    The #1 Reason People Aren’t Making Money Online…

Wow! I bet that title grabbed your attention and sparked some curiosity, right? Reason being… We all want the secret sauce to ‘making money online’ and some of us go from one ‘guru’ to the next and one product to the next ever chasing this secret sauce but in all reality the answer is right there in front of you. In order to make money online you MUST have clearly defined offerings. When I say clearly defined, I mean crystal clear. Your products and services must be on point, and well-defined so that visitors to your website, Facebook page or […]

Top 3 List Building “No-Nos”

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Let’s first start off by saying that you NEED to be list building. It doesn’t matter what type of business you have… seriously. If you have a brick and mortar location, or if you’re online only… if you’re a restaurant… a realtor… a pet grooming place… an online biz coach… whatever. So many people ask us about this and the need to have a list. And we always reply with, “ABSOLUTELY! You MUST have a list and you MUST be in list building mode constantly!” Having a list is how you keep the conversation going with your customers and prospects. […]

Maximizing Post-Conversions With Thank You Page Optimization

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  • thank-you-page-conversion

As online businesses and online entrepreneurs we are ever pursuing the ‘holy grail’ of conversion.  We drive traffic to our website, our blog, our freebies and our offers hotly pursuing the ever coveted ‘click’ (opt-in, sale, share, etc.)… and well for many businesses once this happens they just thank the visitor with a simple ‘thank you page’ and move on. Why? After putting so much effort into driving traffic and THEN converting that traffic why stop with a simple ‘thanks’?  Thank you pages are one of the hottest pieces of online real estate and yet so many entrepreneurs are over-looking […]

The Biggest Landing Page Optimizaton Mistakes & How To Avoid Them

  • The Biggest Landing Page Optimizaton Mistakes & How To Avoid Them The Biggest Landing Page Optimizaton Mistakes & How To Avoid Them

    The Biggest Landing Page Optimizaton Mistakes & How To Avoid Them

So you created your landing page… launched it out to the world… plastered it on social media but you didn’t get the results you were hoping for.  So now what do you do?  You tweak, right?  Back to the drawing board of ‘landing page optimization’.  We’ve been there before. J  But how do you know if what you’re doing or what you’re optimizing is even right?  Did you even know that you could ‘optimize’ wrongly?  Well I’m here to tell you that you definitely CAN!  The good news is that I’m going to show you the top 2 mistakes entrepreneurs […]

Top 3 Lead Generation Tips You Can Deploy Right Now

  • Top 3 Lead Generation Tips You Can Deploy Right Now Top 3 Lead Generation Tips You Can Deploy Right Now

    Top 3 Lead Generation Tips You Can Deploy Right Now

One of the things Robin and I hear all the time, from our private clients, Game Changer students and in our Marketing Mega Minds Facebook group is; “How do I generate more leads, more consistently?”  Have you ever thought that?  I mean, you’ve got your freebie, you’re out there on social media, you’re schmoozing it up at network events but it seems like a feast or famine endeavor, right? Lead generation shouldn’t be so hard and time consuming! Because we hear this so often and it seems like something almost everyone needs and wants to get better at we decided […]

What You’re NOT Hearing About Email Marketing & The Uncanny Power Of Making Offers

  • What You’re NOT Hearing About Email Marketing & The Uncanny Power Of Making Offers What You’re NOT Hearing About Email Marketing & The Uncanny Power Of Making Offers

    What You’re NOT Hearing About Email Marketing & The Uncanny Power Of Making Offers

OK, so last week we went over the 9 main profile types of people on your list. If you didn’t see that post, just click here to read “Identifying The 9 Profile ‘Types’ On Your Email List At ALL Times“… So why should you care about the different kinds of people on the list? And the answer is so that you overcome your fear, let go of your excuses, stop stalling, and start ‘working your list’! haha The thing is that I don’t know how many clients we’ve worked with, when we ask them the question, “How much money have […]

Identifying The 9 Profile ‘Types’ On Your Email List At ALL Times

  • Identifying The 9 Profile ‘Types’ On Your Email List At ALL Times Identifying The 9 Profile ‘Types’ On Your Email List At ALL Times

    Identifying The 9 Profile ‘Types’ On Your Email List At ALL Times

Have you ever heard the phrase… “The Money Is In The List”? Duh, right?  We’ve all heard it, of course!  Buuuutttt…  that saying is not entirely true… The truth is that the money is ONLY in the list IF you ‘work it’ … huuuuuge! The money doesn’t just come to you apart from you working your list. Aggressively growing your email list does not mean you’ll make money. Having a big list does not mean you’ll make money. That’s the truth. Learning to profit from your list no matter what size it may be is a carefully crafted skill and […]

#1 Way To Creating A Juicy Lead Magnet Your Prospects Will Drool Over

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Effective marketing and online marketing is all about ‘creating a perception’ in the minds of your potential customers.  Remember marketing is NOT sales and vice versa.  Now along with this perception created a desire to know ‘more’ should be created.  Effective brands and companies have the ability to ‘fascinate’ their followers and customers.  They keep them captivated.  Applying this to your lead magnet will revolutionize your lead generating abilities. Look at Apple for example.  Have you ever wondered why people will sleep in front of a Best Buy just to get an over-priced iPhone they can get in 2 weeks […]

Are You Operating With The ‘Art Of Anticipation’?

  • Are You Operating With The ‘Art Of Anticipation’? Are You Operating With The ‘Art Of Anticipation’?

    Are You Operating With The ‘Art Of Anticipation’?

Have you ever wondered why some business seem to have the whole ‘client attraction’ thing down to a science?  Like people just seem to drool over them and fall in love with everything they say and do?  Why is this?  There are actually several factors that fit into this and help catapult these businesses to ‘stardom’ among their audience and fan base and today I want to share a little about one of the most important pieces of this whole ‘client attraction’ chemistry.  Anticipation. I remember early on when Robin (my wife) and I were still courting, one of the […]

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