Branding | Message | Purpose

The Power Of Being ‘Single Focused’

  • The Power Of Being ‘Single Focused’ The Power Of Being ‘Single Focused’

    The Power Of Being ‘Single Focused’

Football and business. Robin and I watch this cool show called ‘A Football Life’.   (stay with me here ladies. There’s tons of value even if you hate football 🙂 )   The show takes you behind the scenes and beyond the playing field of some of the top and most legendary football players of all time.   What makes this show so great is that it really isn’t about football. The show focuses on life lessons.   Sometimes you’ll cry.   Sometimes you’ll laugh.   But you’ll always walk away with something valuable and inspirational.   We recently watched an episode that spoke a valuable business […]

This brand is so ‘arrogant’… (The Psychology of REAL Branding)

  • This brand is so ‘arrogant’… (The Psychology of REAL Branding) This brand is so ‘arrogant’… (The Psychology of REAL Branding)

    This brand is so ‘arrogant’… (The Psychology of REAL Branding)

A few weeks back Robin and I were in San Diego for business and pleasure.  And let me tell ya’ San Diego is absolutely beautiful amigo…  Being the craft beer connoisseur I am (Robin says ‘beer snob’ but whatever 🙂 )…  I just had to visit the ‘Stone Brewing Company’. So we decided to make a whole day of it.  Robin’s actually a very good sport and genuinely enjoys many of my ‘man’ things with me.  So we follow the GPS exactly.  We arrive at the location.  But to our surprise there is no sign.  No logo.  Nothing at all […]

Why ‘Ego-Centric’ Marketing May Be Sabotaging Your Efforts

  • Why ‘Ego-Centric’ Marketing May Be Sabotaging Your Efforts Why ‘Ego-Centric’ Marketing May Be Sabotaging Your Efforts

    Why ‘Ego-Centric’ Marketing May Be Sabotaging Your Efforts

Is your marketing you-centered? Huh?  What does that mean exactly? Last week I shared about your ‘about page’ and how changing the perspective of your page from about YOU to about THEM will transform that boring page into a conversion hot-spot and I wanted to build upon that premise a bit here. Unfortunately most small businesses and entrepreneurs ARE self-centered in their marketing.  It seems like they’re approaching marketing like a bad selfie. 🙂  “Hey, look at me… Here’s a pointless picture of ME taking a pointless picture of MYSELF that YOU don’t care about” :). Home pages look like […]

Manufactured Authority & Authority Marketing – Exposed & Debunked

  • Manufactured Authority & Authority Marketing – Exposed & Debunked Manufactured Authority & Authority Marketing – Exposed & Debunked

    Manufactured Authority & Authority Marketing – Exposed & Debunked

So last week we stirred a whole heap of stuff over on Facebook (if we’re not connected then… hello?  What are you waiting for? Connect with us ) after we were part of “so-called” mastermind/training group about “authority marketing” that promised to provide “authority” by getting you and clients published in big media and press. Well after uncovering the web of deception (which we posted AND named names on Facebook… you know you’re curious now, right? 🙂) and creating a stir along with some really hot discussion and commentary I started thinking more and more about authority, press and position. […]

1 Awesome Example of Why “Positioning” Trumps “Branding”

  • 1 Awesome Example of Why “Positioning” Trumps “Branding” 1 Awesome Example of Why “Positioning” Trumps “Branding”

    1 Awesome Example of Why “Positioning” Trumps “Branding”

Robin and I are always talking and sharing in our private Facebook group (www.MarketingMegaMinds.com) about the power of positioning and it has been something very powerful to us and has been resonating a lot over the last few weeks.  Very often when you think of branding you may think of things like a “logo, a tagline, colors, messaging, etc.”, right?  Well branding is so much more than just those “things”.  Branding is really about positioning.  You see positioning carries branding to its real, logical destination… What folks think of you and the stuff you sell. Branding alone can only do […]

A WILD TWIST on Permission-Based Marketing that Will Drastically Improve Your Biz

  • permission granted for permission based marketing
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  • permission-based-marketing
  • MYP_OptInBanner_1

I’m sure you’ve heard the term permission-based marketing and you know that the ‘normal’ definition of permission based marketing is “The practice of sending marketing communications only to recipients who have given their consent to receive them” … but today’s article isn’t going to be about something that boring, haha 🙂 I wanted to take that term and put a fun little twist on it to make it mean something much deeper, much more powerful, and to mean something so impactful that it could very well change the way you do business forever.  Curious?   I’ll start out the life-changing, […]

Having Cojones: How To Turn Followers Into Fanatics

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Ever Wonder How To Create Fanatics Instead of Just Names on Your List? The other day during one of our Marketing Game-Changer training calls one of the students asked me, “How do I create fanatics around my brand, business or movement?”  Great question, right?  Do you use Social Media?  Is it simply ‘online marketing’? Do I need a ‘secret formula’?  These are probably questions you’ve thought or wondered to yourself a few times.  Well the answer was actually pretty simple. Have a pair! What?  Did he just say that? Sure did!  And that’s exactly what I told our student. The […]

1 Surefire Way That Guarantees You Success after Success

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Us women tend to be our own worst critics and not give ourselves enough credit. We are the life-givers, the care-givers, the cheerleaders, the encouragers… the ones who can do it all, right?  Sometimes we think everything in the world (and our business) is up to us, we’re superwomen! But what happens when we can’t or don’t pull off everything perfectly?  Sometimes there’s a tendency to just beat ourselves up, over and over again.   When was the last time you gave yourself credit for an accomplishment without adding a little criticism in at the end? You got a project […]

Marketing Campaigns vs Real Time Marketing

  • listening via social media marketing
  • listen-social-media-marketing

Ever been to some websites where they don’t have a bunch of packages listed?  They don’t have all their programs listed out that they run throughout the year? And have you ever thought to yourself, “Man these guys are dumb, they’re missing out on sales because they don’t have this stuff on their website!” Maybe, just maybe they know something you don’t know.  It’s interesting how we judge the success (or lack of it) in a business by things we can only see on the outside.  But when you see something out of the ordinary, it’s always a good idea […]

Do It Afraid (stupid little things that keep us playing small)

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Do you have great ideas, empowering thoughts, inspiring points of view – but something in your head keeps you quiet?  And then have you ever heard someone else shouting those same things from the rooftops, getting major visibility, growing their business like mad and felt like, “Dang, I can’t say that now, so-and-so did already”? I’ll be honest, I’ve had those thoughts, “I was sooooo going to say that.  I was sooo thinking that too.  Oh, but they beat me to it.”  These are the kinds of little thoughts that are sure to keep you playing small (if you let […]

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