Websites & Landing Pages

The Simple Principle To Increasing Conversions With Ease

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Conversion. It’s the lifeblood of our online business. We need it to survive. Robin and I talk a lot about ‘CCD’ or conversion centered design. So today I want to pull out one of the key principles behind conversion centered design and lay it out for ya. Ya dig? Alright cool. At the very heart of great (and increasing) conversion rates is one simple principle. Clarity. Ahhhhh… it’s oh so simple. 🙂 Buuuutttt… Miss this and your landing pages will attract leads and sales like a deserted island in the far Pacific. 🙂 So often we look at or review […]

The Most Forgotten Ingredient of a Perfect Marketing Campaign

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Most folks spend tons of time on marketing… it’s the lifeblood of your business…But what’s ironic is that most folks are leaving out the most vital ingredient… Why would you want to do all that ‘work’… and then leave out something so important?  Here’s the thing.  Your marketing campaigns aren’t isolated.  What I mean by that is… If you’re selling something online… or you’re trying to get people signed up for a webinar, a teleclass or a workshop… or if you’re trying to fill a live event… your ‘marketing’ doesn’t all sit in ONE PLACE, does it?  I sure as […]

Top 4 Ways To Get Golden Copy Nuggets Right Out Of The Mouth Of Your Audience

  • Top 4 Ways To Get Golden Copy Nuggets Right Out Of The Mouth Of Your Audience Top 4 Ways To Get Golden Copy Nuggets Right Out Of The Mouth Of Your Audience

    Top 4 Ways To Get Golden Copy Nuggets Right Out Of The Mouth Of Your Audience

Ever sat down to write copy and felt completely blank? We all have, right? Copy writing can be frustrating, draining and even highly annoying at times. Trust me. I know. So Robin and I broke down the top 4, easiest ways that we get copy nuggets right out of the mouth of our target market. Genius, right? I thought you would think so. 🙂 Soooo… Here are some ways to get copy nuggets and learn what words and phrases your target market are really saying out of their own mouths: Copy Writing Tip #1 Talk to people. Get out there […]

What One Landscaper Taught Me About Online Conversion

  • What One Landscaper Taught Me About Online Conversion What One Landscaper Taught Me About Online Conversion

    What One Landscaper Taught Me About Online Conversion

My wife Robin and I drive out to the west coast of Florida often to visit my parents (north of Tampa) and during one of these trips I noticed a sign in front of a small farm that stuck out to me a lot.  The sign was spray painted, simple and basic but it taught me a lot about online marketing and online conversion optimization. On the side of the road, in front of this small farm-like area the sign said, “Landscaping Rocks”.  That was it, no price, nothing else.  Now the thing that really stuck out to me was […]

Maximizing Post-Conversions With Thank You Page Optimization

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As online businesses and online entrepreneurs we are ever pursuing the ‘holy grail’ of conversion.  We drive traffic to our website, our blog, our freebies and our offers hotly pursuing the ever coveted ‘click’ (opt-in, sale, share, etc.)… and well for many businesses once this happens they just thank the visitor with a simple ‘thank you page’ and move on. Why? After putting so much effort into driving traffic and THEN converting that traffic why stop with a simple ‘thanks’?  Thank you pages are one of the hottest pieces of online real estate and yet so many entrepreneurs are over-looking […]

The Biggest Landing Page Optimizaton Mistakes & How To Avoid Them

  • The Biggest Landing Page Optimizaton Mistakes & How To Avoid Them The Biggest Landing Page Optimizaton Mistakes & How To Avoid Them

    The Biggest Landing Page Optimizaton Mistakes & How To Avoid Them

So you created your landing page… launched it out to the world… plastered it on social media but you didn’t get the results you were hoping for.  So now what do you do?  You tweak, right?  Back to the drawing board of ‘landing page optimization’.  We’ve been there before. J  But how do you know if what you’re doing or what you’re optimizing is even right?  Did you even know that you could ‘optimize’ wrongly?  Well I’m here to tell you that you definitely CAN!  The good news is that I’m going to show you the top 2 mistakes entrepreneurs […]

Has Your Website Been More Of A Deadweight Than An Asset?

  • Has Your Website Been More Of A Deadweight Than An Asset? Has Your Website Been More Of A Deadweight Than An Asset?

    Has Your Website Been More Of A Deadweight Than An Asset?

Who Does Your Website Speak To? Have you ever asked yourself that question?  Have you ever gone to your website and looked at it through the eyes of a potential visitor?  I think you’d be amazed to learn that this is a question that most entrepreneurs never even thought of.  I mean you hired a “web guy” who knows this stuff, right?  A very big WRONG!  Most web designers are just that; designers NOT online marketers.  And now you’ve spend hundreds or more often thousands of dollars on a website and yet it hasn’t even made back what you spent […]

Why Your Website Copy Matters MORE Than Anything Else

  • Why Your Website Copy Matters MORE Than Anything Else Why Your Website Copy Matters MORE Than Anything Else

    Why Your Website Copy Matters MORE Than Anything Else

Ever been to a website, sales page or opt-in page and thought, “Man, that sounds amazing” or felt like everything you were reading was speaking right to you and your situation?  Almost as if the content was just jumping off the page and compelling you to take action?  I’ve heard it said often lately that “Content is King” and if that is so then “Copy” is definitely Queen and I might be willing to say it has a close bid for that “Kingly” spot.  So what this really means is that your website’s conversion strategy (if you have one in […]

Facebook Link Preview Not Working? Little Known Secret Fix

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Have you ever shared a URL and found that the Facebook link preview isn’t working properly? You’re going to love me forever for what I’m about to share with you!  Haha 🙂  I’ve banged my head against the wall.  I’ve wasted many hours tweaking the back end of my WordPress website over and over again, trying all kinds of tips. Nothing seemed to work other than ‘waiting it out’ just chalking it up to the good old ‘Facebook Bugs’.  Then sooner or later it would magically show the link preview correctly (sometimes it would be hours, sometimes a day or […]

Surprisingly Simple Secrets of the Pro’s… Tiny Tweaks

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Do you look for ways to improve your business incrementally? The best way to get a butt-kicking business that has a steady flow of leads and rakes in the cash is to do something a little better every day. You should always be making small changes on a regular basis and measuring the results of those changes.   Testing doesn’t hurt. In fact, not testing is what’s killing you. Do you have an 18% open rate on your ezine or newsletter that you’re pretty happy with? You picked a day to send out your ezine based on what ‘experts’ told […]

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