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Websites & Landing Pages

Personality in Marketing – The Shocking Truth About Click Fear

  • how to avoid click fear and improve conversion
    Personality in Marketing – The Shocking Truth About Click Fear Personality in Marketing – The Shocking Truth About Click Fear

    Personality in Marketing – The Shocking Truth About Click Fear

Can Personality be a Conversion Killer? Being quirky and having tons of personality is great for business in so many ways.  You know, we’re huge advocates of being yourself, being true to who you are, and not being afraid to let your personality shine in big ways.  But there’s a time and a place for everything.  We all want to stand out, be unique, and differentiate ourselves in the marketplace, and one of the best ways to do it is to let your personality shine.  It’s fabulous to be as unique, funny and quirky as you want to be in […]

Responsive Design WordPress Themes: You Snooze, You Lose

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I’m not going to spend this article trying to convince you of the need to be mobile friendly. The hard truth is that, as the number of smartphone users rises, folks are becoming less patient, less impressed, less engaged and plain old crapping out on sites that aren’t prepared for the mobile age. The stats at the bottom of this article speak for themselves.  If you’re not convinced already, I don’t know what to tell you, you’ll just lose a lot of business to your more savvy competitors.   I wonder why I see so many websites, sales pages & […]

Increasing Website Sales Through Customer Service

  • Increasing Website Sales Through Customer Service Increasing Website Sales Through Customer Service

    Increasing Website Sales Through Customer Service

Increasing Website Sales Through Customer Service Who doesn’t want more traffic, happier customers, lower customer service costs, and a website that’s a sales magnet for prospects? Turning your small business website into a customer service tool is one way to impact all these important elements.  You can also find out where your site stacks up by taking our interactive website quiz by clicking here. When people think of customer service via a business’s website, most probably think of submitting a support request for software or hardware, like when a laptop needs repair under warranty. But online customer support isn’t just for computer […]

Testing Your Way To Profits:

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Online Marketing Testing to Increase Profitability In terms of online business, there are two types of comparative testing that you can apply to the pages of your site, A/B, split or back-to-back testing as against multivariate testing. The first of these is obviously relatively straightforward and basic, as you are testing one version of your webpage against another on which very few , or often, only one change has been made. Multivariate testing, on the other hand, means that you are testing several variables at the same time, which obviously means that the analysis of any results that you obtain […]

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