Google-Authorship-MarkupThe ways people search and the results provided by search engines are taking on a much more personal and social aspect.  Google has already implemented several new “social search” elements including a +1 button allowing visitors to publicly recommend a page or post and now, recently, they have implemented Google Verified Authorship or AuthorRank, as they call it.  All of these new implementations come as Google is continuously seeking to improve the searcher’s results with relevant content and more social experience.  Adding these social aspects brings real, human factors into the ranking of certain pieces and types of content.  As entrepreneurs in a social world Google’s AuthorRank is just one more way to gain expertise, drive traffic and rise in the ranks of Google’s ever-coveted algorithm.

So below I share two easy methods to get verified and recognized as Google “verified author”:

How to prove your Google Authorship

There are two (2) specific ways to tell Google that you are the author of a particular piece of content and thus build your AuthorRank. Which method you use to verify your authorship depends on whether you have an email address on the website your content is located on or not.  First you need a Google Plus profile to become a verified author and tell Google what content belongs to you.

Method 1

If you’re a contributor to domain.com and you have an email address on that domain (yourname@domain.com), you can click here and use the Google + tool to verify that you are indeed and author for that particular site:

1. Enter your email into the box.

2. Click the Verify link that comes in the email.

3. If you don’t want your email address to be visible to the people in your Google+ circles, simply change your visibility settings right after you click the verification link.

Each article you publish on the website should be accompanied with an author byline that clearly states that you are the author of the content, meaning that the name in your byline and the name in your G+ profile match exactly.  So make sure you setup your Google + profile in the name you want to use as an author.

Method 2

If you don’t have an email address at the domain where your posts are published (for example, if you’re a guest writer for that particular site), there is another way of proving your authorship.

1. On the page where your content is located put a link to your Google+ profile and add the rel=”author” attribute to the HTML of the link.

<a href=”[profile_url]?rel=author”>Your Name</a>

2. In your Google+ profile, edit the Contributor To section and add the URL of the website you write for.

To test whether authorship has been assigned to the required page, use Google’s Structured Data Testing Tool.

As entrepreneurs in an ever-evolving online world this adds just one more way to increase traffic and be recognized as an expert in your field.  We are continually teaching our clients about the power of visibility and how to get seen more.  If any of this seems a little mystic to you we’d love to answer your questions or help you “demystify” all this online marketing stuff.  You can send us your questions below via Facebook or you can reach out and setup a complimentary discovery session with us. 

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