Last week Facebook made a huge announcement regarding the News Feed and how content would be delivered.

Mark Zuckerberg was quoted as saying that, “We want to give everyone the best personalized newspaper in the world” and he continued to demonstrate that there is a tremendous shift toward the usage and popularity of visuals. You can learn more about the new Facebook news feed here.

 

Change is Always Good… If you’re an Innovator

A lot of folks have been speculating on how the new newsfeed will affect a business’s visibility and EdgeRank and there’s been lots of negative doom and gloom rumors. People are worrying if their business is still going to be seen, and are already talking about ditching Facebook and running to the ‘next shiny thing’. We tend to think of this change as an exciting way to stay fresh and stay ahead of the curve and make your mark.

 

The Easy Way Sucks

As soon as something requires thought, or change, or effort to make it kick butt… people run for the hills. Things that are easy, and things that don’t require you to give it your all, usually don’t get you any results. Stay committed to something long enough to master it and see the results.  The reason most people don’t see any real results in their business is that they ditch the strategy if they don’t see immediate results and they don’t stay committed long enough to make something work.

Instead of grumbling about how the change COULD negatively affect you, look at ways to make the change work FOR YOU. Let change force you to be better. Let change push you to the top. Let change be the catalyst for kicking butt and taking names.

 

Spend Your Energy Wisely

Every time a new change is announced, we strive to use our creative energy to find ways to embrace the changes with the maximum benefit to us and our business. Don’t waste your energy on the negative and worrisome “What Ifs” and instead use your energy wisely on “How Can” and get creative!

 

Here’s the truth… and how to use the new Facebook News Feed to spread your message faster & become an attraction magnet

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According to Facebook, the same stuff will appear as before, meaning that Facebook has not changed the algorithm that determines what content is posted on your News Feed. But now the design will be much more vibrant and colorful, centering around larger images.

Looking to capitalize on the fact that 90% of information transmitted to the brain is visual and visuals are processed 60,000 times faster than text, the new news feed will provide a visually rich and stimulating experience for the user with a heavy focus on photos, images and visually stimulating content.

 

Visual Storytelling

What this means for businesses is that we must respond to this growing trend and the recent changes in social sharing and engagement with visual stimulation, videos and shareable graphics that speak our message and tell our story in a way that causes consumers and prospects to get inspired, become empowered, and then want to share, interact and engage with who we are as a brand. Our “social survival” will depend on visuals.

 

Your ‘Looks’ are going to be even more important

Social Media is so great because allows every shape and size of entrepreneurs to be competitive with the big brands. So now it’s time to step up your visuals. It doesn’t take much to get some professional graphic design, and it’s going to matter more than ever now. It’s never been easier for the ‘underdogs’ to compete with the big dogs.

You’ve worked hard perfecting your message and creating amazing products, packages and services that impact those you serve. But do you show up and look great? Do folks perceive you and your offerings at a high value? Does your image accurately represent who you are? Or are you embarrassed by your online presence? Does it make people think less of you? Professional graphic design is really easy to get and you’ll be amazed at how easy it is to become an attraction magnet.

 

Speak Your Message & Grow Your Brand with Visuals

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Early last year we saw this trend toward visual content beginning to pick up and began testing with a few exclusive services to our VIP clients. We called them our “viral visuals” (as you can see examples to the left – original images are much larger). After months of research and closely monitoring the matrix of both our own and our client’s social media performance we saw not only a huge shift toward the virality of visuals but stunningly increased results and our tests only solidified our presumptions. Fans, followers and friends are far more likely to share and engage with a company’s page and their posting visually stimulating images, quotes and graphics.

We tested our strategy across several different profiles and business types and the results were extreme. Some clients who averaged an engagement rate of just 5 to 10% saw that rate jump to over 100%. And we all know how important engagement is to our EdgeRank, right? The more people engaging with you on a regular basis, the more people are likely to see your posts. (For those of you wondering how to calculate your engagement rate – Divide the number of ‘people talking about this’ by the number of the ‘likes’ and then multiply by 100.)

 

The Eyes are a Window to the Soul

Ever heard the statement that the eyes are a window to the soul? Well if people can see into your soul from your eyes, then the stuff gets in your soul the same way, right? Visuals are a powerful way to communicate your message that speaks right to the heart and soul of your target audience.

The entrepreneurs that have seen their communities increase and their tribes grow more loyal are those that respond to the voice of their market. They hear the needs and meet the needs. And right now, the audience is demanding a message communicated with visual graphic eloquence. Are you listening and responding?

You can click here to learn more about our Viral Visuals – and we’re giving you a secret surprise discount too – check it out!

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