permission based marketing permission slipI’m sure you’ve heard the term permission-based marketing and you know that the ‘normal’ definition of permission based marketing is “The practice of sending marketing communications only to recipients who have given their consent to receive them” … but today’s article isn’t going to be about something that boring, haha 🙂

I wanted to take that term and put a fun little twist on it to make it mean something much deeper, much more powerful, and to mean something so impactful that it could very well change the way you do business forever.  Curious?


I’ll start out the life-changing, permission based marketing lesson, with a quick little story…

In our business, I use the word ‘fab’ … and I use it A LOT.  I call our tribe fabulossos, fabsters, fab friends, you name it.  Everything is fabulous.  We’ve got a Live Workshop coming up called FABULOCITY™ … and we even have a mindset training product called FAB ZONE and it’s all about finding & operating in that sweet spot of doing what you love, so that you feel EASE & JOY 🙂  

So in that lesson we’ve got three zones that we identify, the FAB zone, the DRAB zone and the FLOP zone… the names just crack me up.  That’s just my personality, I get a giggle out of it, it’s just so goofyliciously me.  It oozes out of me uncontrollably.


But there’s one contrary thing that people might not have ever guessed in a million years…

My husband Mike doesn’t like that language very much.  Mike is your quintessential macho man.  He’s the manliest man I’ve ever known.  Every stereotypical ‘guy thing’ you can think of… he’s all over it, haha.  If you looked up ‘manly’ in the dictionary, there would be a picture of him there.  So my goofy words and phrases are not really his cup of tea, they’re just way too ‘girlie’ for his liking.


And here’s the super cool thing about Mike…

permission granted for permission based marketingHe’s so amazingly wonderful.  He’s cool with it.  He’s cool with me letting my creativity and personality out.  He allows me to express myself in my own way and shine through our business.  He’s cool with it, so I don’t have to be stifled.  He doesn’t stifle me and try to make me fit into a box that HE identifies with and in a way that HE’S most comfortable with.

Mike is secure enough in his own identity that he allows my full expression.  We’ve found a nice balance in our business where we are both able to express our personalities and let them out.  And man, what a blessing that is for me to have a biz partner that allows that kind of freedom.  I don’t have to feel like I’m stuck in a box and forced to present myself a certain way and pretty much perform.


But here comes the moral of the story that’s not so cute and funny… because it hits home…

Here’s where it gets passed to YOU.  You see, our biz is different in the fact that we have TWO people in charge.  We have two personalities, and two people being the face and brand of our business…  Most of the time there’s just one.  If you’re a solopreneur, you’re it.  In your business, YOU ARE your business.  YOU ARE the decision maker and the sole permission-giver.

You don’t have someone else that has to allow this type of behavior and give you permission.  You don’t need someone to give you permission to be yourself and let your personality shine… or do you? 


There are a million people who do what your business does… But there’s only one YOU

So let me ask you… Do you embrace permission-based marketing?

I’m giving it a new definition.

Are you allowing yourself?  Are you giving yourself permission to be you?

Are you giving yourself permission to express yourself and your personality?

Or are you somehow putting restrictions on yourself, forcing yourself to perform based on what you think people will want or like?

Are you bridling your passions?

Are you ‘being nice’ and keeping your opinions to yourself?


If you want to stand out in a crowded marketplace, you’ve got to start letting your true self shine.  In today’s day and age, YOU and your personality are not ‘added value’… you are the value itself.  Your business is literally in a battle for attention every single day.  If you can’t stand out, you lose.

 are you embracing permission based marketing

Here are 5 areas you can enact permission-based marketing in your business ASAP.

#1 – Give yourself permission to be pissed off

Look around at your industry… are there things that just aren’t right?  Are there things that burn your butt?  Is there injustice?  Is there slimy-ness?  Are there lies and bad teaching that people are pushing, all while claiming they are experts?  Whatever it is that pisses you off, let it out.

You can’t play it safe.  Playing it safe ensures nobody will get offended and nobody will dislike you, yeah sure… but it also ensures that people won’t see any conviction in you… and ensures that nobody will notice you or remember you.

#2 – Give yourself permission to be obsessed with something

Do you have a crazy hobby that you’re literally addicted to?  Maybe a certain guilty pleasure of chocolate?  Don’t hide it and try to pretend you’ve got it all together, haha.  Talk about it, own it, admit it… find ways to blend your passions and obsessions into your biz in some way.  People will be drawn to your unique ways, even if it’s in a weird way, haha, like rubbernecking at a train wreck, they can’t stop watching you or talking about you.

People like to know what you’re into.  For example, I’ve written a blog about Mike’s airplane hobby with a personal development message that people have connected to and now relate to us closer.  We named our signature training series Marketing Game-Changer and the whole thing has a football theme because we love football.

#3 – Give yourself permission to use whatever words and language you want

Oh this one is a fun one!  It will ruffle a lot of feathers I’m sure.  While Mike & I don’t cuss in our marketing… I would be so bold to say that If you are a cusser, cuss.  If you say things like fab, poop, balls and wackjob… then say them.  For goodness sake, don’t censor yourself trying to appease everyone, and hoping not to offend someone.  The real truth is that no matter how careful you are someone will still get offended anyways, haha.

So don’t get me wrong, I’m not saying that you need to say cuss words, or shock people, or say negative sounding words.  The point here is to be true to yourself.  The point is that safe, bland and appeasing everyone is BORING and doesn’t pop.   Nobody is really boring.  So when you see boring messages out there, it’s pretty safe to assume they are hiding themselves in an attempt to play it safe.  Be willing to draw a line in the sand and stimulate a “love it or hate it” response.

When you let yourself out in this way, a magical thing happens.  You attract people just like you.  You attract people you LOVE to hang with… people you don’t have to pretend around… the kind of people that working with them feels like play.  Take control and start attracting the kind of people you WANT to work with, rather than trying to ‘be acceptable’ to everyone, and attracting no one.

#4 – Give yourself permission to express emotions… cry, laugh, whine, rant

Be real.  If something breaks your heart, talk about it, say it.  If something is hilarious, or you make yourself laugh, share it with us, we want to laugh too.  And the rants… I’ve seen this one a lot that you shouldn’t rant on social media.  While I don’t think you should do it all the time and be consumed with negativity… but you’ve still gotta be real… and the real deal is that WE ALL need to vent every once in a while. 

Be careful though… I think that your ‘rants’ should be in line with highlighting your core values and your expertise… I wouldn’t just rant about anything… like how mad you are that your kid won’t eat his dinner… that kind of thing can negatively impact your brand.  So yes, rant if you feel one coming on, but there should be some ‘boundaries’ with your rants, and some good old fashioned common sense.

And when you do these things, when you’re transparent as a human, with real feelings, good ones and bad ones, people relate to you.  Sure, every time you’re vulnerable like this you will turn folks away, but the flip side is that the folks who can relate just got ON FIRE for you.  Who wants a lukewarm tribe anyways?  I want people who are loving the crap out of us, so if that means every once in while we have to separate the wheat from the chaff, then so be it 🙂

#5 – Give yourself permission to have an opinion and set a standard

Are you opinionated about the ‘right’ way to do things?  Do you buck the trends in your industry?  Is there something that everyone is doing that you’re fully convinced is wrong or stupid?  Do you see so much following of the crowd, and you just know it’s like the blind leading the blind?  Don’t be afraid to call it out.  Speak up and set a standard of whatever you believe with such conviction that you can preach it, teach it, and advise it with full confidence!

The businesses doing this are the ones who rise to the top, stand out and become the standard that everyone else tries to measure themselves by.  These companies don’t chase or mirror trends, but they think, act, and behave unlike any other, and that’s oh so hot and attractive.

So what are you going to give yourself permission to do today?

Leave your comments below on this page… I want to hear some FABULOUS permissions being given!

If you want to kick this up a notch and bring personality into your biz you should check out our training ‘FABULOCITY: The Hidden Super power Behind Client Attraction

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